The SBCC Cell is functioning under the leadership of District Magistrate, Malda& the supervision & monitoring of Additional District Magistrate (General), Malda and subsequent programming and implementation under the guidance of deputy magistrate and District Nodal officer SBCC
Social & Behaviour Change Communication Cell (SBCC) uses the most powerful and fundamental human interaction – communication – for positive influence in the social dimensions. In this context communication goes beyond the delivery of a simple message or slogan to encompass the full range of ways in which people individually and collectively realise & convey the meaning of message. Among the powerful tools deployed by SBCC programmes are mass media, community-level activities, interpersonal communications, and informationand communication technologies.
Research consistently shows evidence-based communication programmes can increase knowledge, shift attitudes and cultural norms and produce changes in a wide variety of behaviours.
